There are billions of websites and over a billion blogs on the internet. There are millions of blog posts that are being published each and every single day.
So, will blogging still be a profitable hobby in the future? The answer to this question is NO and YES.
Now, don’t just stop blogging if you have a blog. Traditionally, just creating a written content and expecting it to do wonders for you, is not worth it.
Don’t Just Focus on Written Content
If you want to thrive in the blogging world today and in the future, don’t just focus on written content. In traditional way, blogs were just written content that’s published. That’s how you would get a website with content in it, something that you would like to share. And that’s Great, but is written content everything, no it isn’t.
We all use Cell phones, Tablets, Ipad and many more Gadgets. These are all made with most updated technologies and they will keep changing as an when time passes. People are using it to watch Videos, Listen to Podcasts, Listen to Audio books and Attend Webinars.
So, when you are blogging, don’t just add written content, create Photo, Image, Video or Audio based content. You can do a combination of any of these. There are multiple ways to spread your message among millions of viewers out there. Publish them on your blog and add them to your social media profiles as well.
Content should reflect everywhere
Blogging is no longer about just putting content on your site. That content should reflect everywhere. You may be wondering that Google penalizes for duplicate content. No, Google does not penalize for duplicate content. They have stated it publicly, so you don’t have to worry about that.
So take your content that you have, re-post it on Facebook, LinkedIn, Twitter, Instagram, Pinterest, Tumblr. Put it wherever you can. Take your videos, put it on YouTube, on LinkedIn, on Facebook, on IGTV. Some people use YouTube, Facebook or Social Forums. People are spread on all these social platforms. Capture them everywhere.
Blogging no longer works the Traditional way Anymore
Traditionally, blogging used to be like just create written content, rank your blog, drive traffic on it or to a product or service, collect leads and you do well. However, blogging no longer works that way anymore.
Blogging can be expensive. Let’s say you get these rankings, then Google comes around, they release an update. However, have you noticed that the people that get hit the most with these updates and don’t rank high are the websites that aren’t updating their content?
Look at Wikipedia. Whatever you search for, they are probably on page one. It’s because Wikipedia is constantly updating that same article over and over again. Maybe they’re not doing it, but the community is. The same will go with your website. If you update your content over and over again, keep it fresh, up-to-date with the latest content, you are going to do better. However, if you don’t, your rankings will continually slip over time. Maybe not your main page or the parent pages, but your pages that are going after long-tail phrases, those are the ones that’ll continually slip if you’re not updating your content on a regular basis.
Blogging still doesn’t produce as big of a ROI as it did 4, 5, 6 years ago. And it’s because no matter where people are and what they are using, it’s harder to convert them, especially on these cell phones. Harder to convert them of YouTube than it is from your own domain. Harder to convert them from Facebook than your own domain, because Facebook wants to keep people on there so they make more ad revenue. So the best tip I can give is to continuously update your content and this will end up making blogging worth it for you.
Get people to come back to your site continuously
You got to continually collect emails and push RS. So you can use tools like rs.com or Hello Bar or Convertkit. Use whatever you want to continually get these people to come back to your site. That’ll give you a shot at selling those people over time. If you don’t sell them over time, it won’t do as well for you.
If you expect people to just watch a YouTube video or a Facebook video, and buy from you right away, it’s not going to happen. That’s why it’s very important to build that audience through email, push when they come to your site, and get them to keep continually come back, so that way you can convert them over time.
Change Your Perspective
If you make those changes and you adapt, blogging is still worth it. If you don’t and you just want to focus on written content, never update it, write me-too content, and the same stuff that everyone else is going to write on, you’re not going to do that well. But when you change to that fresh new perspective, that’s when you will notice you are still going to get a ROI from blogging.
Now, will blogging still be a profitable hobby in the future? You decide and tell me.
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