Influenzer blogging derives its name from the term influencer marketing. This is a form of marketing that has been in existence for decades. It was the popularity of online marketing that has made influenzer marketing so much effective and useful. Plenty of big brands now make use of influencers, not to mention bloggers that also collaborate with successful bloggers.
What or who is an Influencer?
You can be described as an influencer when you have the ability to affect the buying decision of other people. This may be attributed to the fact that you are knowledgeable, have authority, or simply have built a good relationship with an audience. A blogger with a substantial following within a niche and who actively engages his or her audience may be described as an influencer too.
Social media platforms have led to the emergence of those described as social media influencers. Literally billions of people globally are active users of social media platforms. With it have come some influencers that are known for their expertise of knowledge on certain topics. These are people who post regularly about these topics and have generated a huge following. Social media influencers are sought-after by top brands since they are effective in marketing products.
What is Inluenzer Blogging?
Bloggers are also described as influencers since they attract a huge following on social platforms as well as their websites. They have built an authentic and active connection with their audience and hence the reason top brands have recognized their importance.
Inluenzer bloggers are those individuals who are paid to mention a product on their blog or social media platforms. They are highly influential and a positive mention of any product will drive up sales for such product. Some of the areas where influenzer blogging is applied to reach a big fan base include some top niches such as; Personal Development, Fitness and Wellness, Finance, Technology Gadgets, Health, Music, Blogging, Software and many others.
Who are influencers?
As earlier explained, influencer marketing has been around for a while now. And as described by 30minutesblogging, a number of influencers exist. Some common examples include; celebrities, key opinion leaders, and bloggers. Celebrities were the original influencers and they still enjoy some level of dominance when it comes to being sought-after by top brands. Key opinion leaders on the other hand refer to certain individuals regarded as industry experts. It may include journalists, professional advisors, or academicians. Bloggers are also highly influential especially those that have specialized on certain niches.
How to use Influenzer Blogging
One popular way to use influenzer blogging is through Guest posting. This is simply where you buy a sponsored post on an influential blog. The owner of the blog may write a post about you or simply mention you on their post. Another popular way is where you write the post then it is posted by the blog owner on their site. Videos have also become popular, leading to the emergence of Youtubers. These influencers can also be paid a fee for them to review your product or mention you. Podcasts also provide an excellent way to influence buying decisions especially if the podcaster has a big following. Instagram is also another excellent social media platform to get influencers.