Call-to-Action (CTA) words are the pieces of writing that are used on the website. Business owners either use them on websites or landing pages so that conversions are achieved. Call-to-Action words are material that is used on the CTA buttons. These CTA buttons encourage the users to take actions that you want them to take.
But will all users take actions you want them to take?
Well, you need to write the most attractive and admirable Call-To-Action words to avail the attention of the audience. Here is how you can construct the best Call-To-Action words that will attract the attention of the audience:
1. Definitive and Sure Phrases
Since the day we are born, we are taught to follow orders. This becomes our instinctive qualities, and reside with us always. You can tap on this instinctive characteristic of the humans, and get them to do what you want.
For instance, you can consider the following catchy phrases:
- Are you willing to subscribe?
- Subscribe Now!
Now, think about these two phrases in depth. Isn’t the second definitive phrase commanding and catchy?
2. Affirmative Call-to-Action Phrase
This is a CTA phrase that is positive and affirmative in its nature. Positive statements encourage the readers to agree and come into action. In this way, you end up speaking in the heart and voice of the consumer. For example, you can say: “I want ‘xyz’. XYZ is the product/incentive here.
3. CTA Phrases Explaining Benefits
CTA phrases that inform you about the direct benefit of the product are one of the best CTA words. Benefits CTA Phrases inform users regarding what they will gain in exchange of the email address or the product. For example, you can use:
- Begin your journey towards successful weight loss
- Start your path towards the perfect state of mind
- Begin your adventure of the improvement of the maths skills
These CTA phrases really work for most of the products.
4. Combination of the Headline
You can combine both negative and positive headlines together. You can use the statements such as;
- Do You Want a Comfortable Chair? Yes or No?
- Do You Want to Lose Weight?
- Do You Want to Eat Well?
These combined affirmative and negative catchy words attract users to a greater extent.
5. Time is Running Out!
When you put deadlines around a product, it makes you feel like you are losing something important. It works like magic on the consumers. They come back and buy from you instantly due to the urgency and scarcity attached to the CTA phrase. Following are some of the best CTA Urgent Phrases:
- Act before you lose it!
- Act Unless You Become Late!
- Limited Quantities Are Available!
- Do Not Miss Out!
This way, you instill the fact in the mind of the readers that they need to act otherwise they lose something else. Or else you can always take online video training from professionals such as 30 Minutes Blogging to increase your writing skills and expertise.
These are the catchy phrases that really work, and increase your sales, leads and conversion rates.