Presently, the audio and video marketing of the products is appearing on almost every platform. Companies are using podcasts and Alexa skills for the promotion of their brands. These promotional audio posts and videos need high-quality and professional audio skills. Many of the companies are investing in in-house newsrooms and audio/video facilities. Audio and video formats are also popular forms of blogging and marketing these days. But where can you start the audio blogging?
Here are some of the tricks and the challenges you must know regarding the audio blogging:
Know the Difference Between Written and Spoken Words
You must appreciate the difference between the spoken and the written words. Words are written on a page trip when you speak them. When you speak the script of a page, you will realize how the script is not casual or regular for the spoken speech.
You may also appreciate the fact that the writing is layered in our digital world. We use headings, subheadings, and multimedia for the enrichment of our articles. So, you need to make your writing simple and less-wordy so that audio quality is high.
Re-writes and Improvise Are Needed
This is the hardest part of the job, where you will reduce the article words. When you are clipping the words, you should set a conversational tone of the script. It must be as if you are talking. You will also need to convert all headings into a conversational tone.
Audio Formats Is Not Suitable to All
You must know the fact that the audio formats are not suitable for all kinds of pieces of writings. Not all types of audio formats will appear beautiful in the audio narration.
Piece of Writing That Converts Well:
- Long and Short Stories
- Testimonials of Happy Clients
- Inspirational Piece of Writing
- Professional Content of How-Tos
- FAQs (Frequently Asked Questions)
Piece of Writing That Does Not Convert:
- Technical Writings of How-Tos of Technology and Complex Parts
- Spatial-Visual Content for Maps
Having the Source of the Audio and Recording it
There are mainly two dominating options, which include author narration and voice actor narration. Both formats have their own advantages and disadvantages. One pro of the author’s narration is that their piece of writing is always perfect. On the other hand, another pro of the voice actor narration is that they are trained as audio speakers. They tell the stories in an engaging and inspiring way.
Uploading the File
You can easily upload your file to the embedded player. You can use the audio posts in your promotional posts on the platforms that you choose. Even if you run into issues, there is a plugin and solution to every problem.
If you are unable to produce audio blogging, you can always take professional help from credible professionals writing service providers such as 30 Minutes Blogging. Converting the articles on audio blogging is a simple procedure. This is how you convert your blog post into audio blogging.